Sleepopolis

Pillar4 - Community Management Intern helping manage X (Twitter), Instagram, TikTok, and Threads

Internship description

As a community management intern, I had the opportunity to learn how to use social media to enhance the brand name and imagery of Sleepopolis, a sleep, health, and wellness organization. I divided my time between replying to tweets, creating informative graphics, and filming / writing TikToks. I loved this opportunity and have learned so much from this experience. Some of my work has been shown below. Most of the content below has been linked to the actual post but can otherwise be found on the platforms respectively. Click on any photo to go to the linked content.

Sleepopolis social media

I worked on Sleepopolis' social media platforms in conjunction with multiple members of the Sleepopolis content team from June - August 2023

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Instagram

Making Instagram content was one of my favorite opportunities during this internship because it allowed me to really channel my creative side and think of out-of-the-box ways to package content.

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X (Twitter)

My use of Twitter focused mostly on responding in the pop culture space to get the Sleepopolis name out there but also included writing tweets for a weekly feature called Wellness Wednesdays focusing on different topics as well as creating Twitter-specific graphics.

Tiktok

Prior to this internship , I had no experience being on TikTok. This was a huge learning opportunity and I loved the diversity of content that I made. Most of my content was meant to be informative but some was just fun and relateable, showcasing Sleepopolis' brand voice. I accumulated 7,791 views on TikTok making our engagement up by over 70% over the duration of my job.